The struggling New England Patriots [team stats] have a new song penned by Aerosmith, sung by Steven Tyler to the tune of the band's "Legendary Child" and set to drop today just in time to psyche up the team for a crucial AFC East showdown with the New York Jets [team stats] this Sunday.
It's all part of the Pepsi NFL Anthems program and the Jets have a new song, too — "Like a Jet," written and performed by Gang Green fan Lenny Kravitz.
"We're excited to have Aerosmith, America's greatest rock band, involved in the program," Todd Kaplan, Pepsi's director of sports marketing, told the Her- ald yesterday. "They've written new lyrics to 'Legendary Child' inspired by the New England Patriots [team stats] and call the song 'Legendary Child — Patriots Anthem.' "
Fans can download the songs for free starting today at PepsiAnthems.com and Pepsi will premiere commercials featuring the new music during Sunday's game.
The Pepsi program has already produced songs from top artists for five other NFL teams: Kid Rock (Detroit Lions), Kelly Clarkson (Dallas Cowboys), Ice Cube (Oakland Raiders) and Travie McCoy (New York Giants), as well as a remix of Pittsburgh's "Black and Yellow" by Wiz Khalifa.
Starting Oct. 28, those five songs, which are also available online, will be featured in Pepsi spots during NFL games, but the food and beverage giant wanted to premiere its anthem ads during the Pats-Jets battle.
"The rivalry between these two teams — the Patriots and the Jets — is one of the most iconic rivalries in the sport and will serve as a great place to roll out our anthems," said Kaplan, who wouldn't pick a winner on Sunday, saying "I'm a huge fan of all teams" during a phone interview from the Mercedes-Benz Superdome in New Orleans where he was doing a pre-Super Bowl walk-through. PepsiCo has recently signed on as the sponsor of the Feb. 13 event's halftime show featuring Beyonce.
Kaplan called Aerosmith the "perfect fit" for the new Patriots song and Pepsi's "Live For Now" ad campaign.
"Aerosmith has been a huge supporter of the city of Boston and the New England Patriots," he said. "They've really worked on the song and are very excited to release it to Patriots fans."
"It's a great way to reward the fans," Kaplan added. "Ultimately, these songs are for them."
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