It's a sweeps month bonanza for Boston TV stations — the mammoth hurricane rocketing toward the East Coast is expected to draw big audiences during one of the most critical ratings periods of the year.
"Household-using-television levels will go way up during the news," said communications professor Tobe Berkovitz of Boston University. "It gives the stations an opportunity to cut into regular broadcasting with their own special newscasts, which is also good because it gives them more commercial time and they can fill them with political ads."
That's right — if you like attack ads with your Doppler Radar, today is your day.
Sweeps is the ratings period that TV stations use to set future ad rates. Forecasters yesterday shrugged off the heightened viewership and the ratings pressure.
"It doesn't change what I'm going to do — disperse solid, credible information so that people at home are minimally effected," said WBZ-TV (Ch. 4)'s Todd Gutner.
The downside of the bump in couch-bound hurricane watchers for ratings-hungry TV stations, Berkovitz said, is that they won't necessarily give any one station an advantage. Everyone is covering, and watching, the same storm.
"It sort of levels the playing field ... as opposed to if you have a big sweeps story that other people don't have," Berkovitz said. "It's really which of the different station's storm coverage do you want to watch."
Anda sedang membaca artikel tentang
Sandy to be boon for sweeps
Dengan url
http://sedangapasaja.blogspot.com/2012/10/sandy-to-be-boon-for-sweeps.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Sandy to be boon for sweeps
namun jangan lupa untuk meletakkan link
sebagai sumbernya
0 komentar:
Posting Komentar