Matthew J. Goldstein was stumped. Three months ago, the Brigham and Women's Hospital physician had a patient with a mysterious rash. So, uncertain what to prescribe, Goldstein obtained the woman's permission to post photos of it on Doximity, the equivalent of Facebook for doctors, seeking advice.
Within 24 hours, he received a half dozen responses from other physicians, most recommending a high-dose steroid cream for what turned out to be a case of dyshidrotic eczema.
"Doximity is like a remote consult service," Goldstein said. "The ability to get real-time advice from colleagues around the country about a difficult case I'm having is really helpful."
He isn't the only who thinks so. Started in San Mateo, Calif., two years ago, Doximity already counts some 100,000 doctors — one in six U.S. physicians — as users, according to Jeff Tangney, the company's founder.
Tangney saw a need for such a Web site because doctors, for liability and patient-privacy reasons, often are discouraged from using Facebook. In addition to being a social-media site, Doximity.com acts as a referral service for lawyers looking for an expert witness and Wall Street analysts and hedge-fund managers seeing stock advice on medical products, he said. Clients pay an average of $500 to the doctor and $200 per interview with a physician to Doximity.
Alexi Nazem, another Brigham and Women's doctor, uses its mobile app to keep up-to-date on medical news and find the internal numbers of other hospitals. Doximity also has a separate mobile app called Amion that Nazem uses to find out who's on call at his hospital.
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