Boston's burgeoning Innovation Center will be dressed up with digital signs, as city planners hope the facility becomes a beacon for entrepreneurs when it opens next year.
The Boston Redevelopment Authority is floating plans for flashy "media screens" on the single-story building — the first part of the Seaport Square development that's under construction on the South Boston waterfront.
The high-definition signs will display programming and events taking place at the Innovation Center, along with artwork, ads and information about the area.
The signs will mirror the "digital media tower" that stands outside the Boston Convention & Exhibition Center.
"We think that's been a huge success there and could be good, though with a narrower focus, at the Innovation Center," said BRA spokeswoman Susan Elsbree.
Architect Hacin & Associates designed the Northern Avenue building — the manifestation of Mayor Thomas M. Menino's "Innovation District" — but BRA staffers are taking on the digital signs.
The $5.5 million project, funded by Seaport Square developers John Hynes of Boston Global Investors and Morgan Stanley, broke ground last April and is set for completion next April.
Tim Rowe, founder of the Cambridge Innovation Center, is developing the programming and will manage the day-to-day operations in Boston. The public facility will be outfitted with conference rooms, studios, meeting space for networking and events, and a restaurant with a patio. An official name is still in the works.
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