Black Friday got off to a raucous start at the Wrentham Village Premium Outlets, where traffic was backed up for miles and shoppers lined up at high-end stores for deep discounts.The trend was self-gifting, with many people standing for hours in line at stores to purchase one coveted item for themselves.
"This year the discounts are better than last year," said Ravish Jain, 28, a software engineer from Woonsocket, R.I. He was shopping for a Playstation 3 at the Sony store, and was among the first in line.
People around him were buying HD camcorders, laptops and televisions.
Nicole Kniffen, 20, of Medfield, is a Black Friday veteran of the last five years and was guiding her boyfriend toward a television purchase.
"We haven't even decided on the size," she said. "It really depends on the deals."
Karla Valentino, 44, of Hyde Park, was shopping with her twin brother at the Nautica store, where virtually everything was half-off.
Asked whether she planned to spend more this year than last, she replied, "Hell yeah. I think the sales are much better this year."
Lines snaked down the sidewalk at high-end handbag havens Kate Spade and Coach.
Joyce Zheng, a 20-year-old Cornell University student from China, drove up with her friend, fellow student Simon Sun, 22, from Ithaca, N.Y.
"My budget is roughly $200," she said of her impending handbag and shoe purchases at Kate Spade. Having spent two hours in line, she said she felt entitled to go all-out.
The same was true for Donna Lussier, a Woonsocket mom who was planning to buy herself an item she could otherwise not afford: a Coach bag.
"I'm going to be very frugal this year," she said. "It's because of the way the times are."At Walmart, throngs of shoppers jammed the aisles and shopping carts were filled with big-ticket items. One man ran back in for a second trip after he filled the trunk of his car.
Some had not initially planned on spending money.
"I had no intention of buying a TV, but when I saw the deal it was too good to pass up," said Steve Abellard of Quincy, strapping a 60-inch Vizio to the top of his car, along with his brother, who also purchased a TV.
Desirae White of Dorchester spent more than she planned as well. She waited for five hours in line for a doorbuster deal on a HDTV, and then ended up filling her shopping cart with towels, pillows and a mixer. "It was packed," she said.
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