A new app developed by three former Microsoft workers helps people find the most interesting social media updates from businesses and organizations at any given time.
Spindle 1.1 — released on Thursday in Boston and San Francisco, with other major cities to come — mines Twitter and Facebook, using signals such as location and time of day to tell users what's happening near them, sorted by categories such as restaurants, shopping and nightlife.
"What differentiates us is timeliness and the fact that we're updating constantly, based on user feedback," said CEO Pat Kinsel, who founded Spindle with Alex Lambert and Simon Yun, all former engineers and managers from Microsoft's New England Research and Development (NERD) center in Cambridge. "There's nothing else out there like that."
Unlike apps that reshuffle a static list of businesses, Spindle evaluates in real time what each one is sharing to determine what's interesting and relevant now.
Users can filter the updates by categories such as restaurants to find what they're looking for without the extra "noise."
They can also use the map function to zoom in on a location and find out what's happening there, or search for a specific business or organization and add it to their favorites list for updates on only those places.
Users can tell friends where they're going, let them know when there's something happening in their current location or point people to something they've discovered via Facebook, Twitter, SMS or email.
The new app's release coincided with Spindle's announcement that it raised $2.3 million in total funding from Polaris Ventures, Greylock Partners, Lerer Ventures, SV Angel, Atlas Venture, Broad Beach Ventures, Project 11, Ray Ozzie and Raman Narayanan.
"They are super-smart guys with serious social search chops who've worked together before to solve hard problems," Dave Barrett, general partner at Polaris Ventures, said of Kinsel and his team. "Beyond the app itself, their big data back-end and their vision for it are incredibly compelling."
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