Co. offers cash rewards for comparison shopping
There was a time when small businesses took out ads in the Yellow Pages to get noticed. Today, they find themselves competing with national companies for attention online. But a new website founded by two Bay State entrepreneurs offers an alternative.
Inforpaid is a comparison-shopping site that allows small businesses to pay serious customers just for checking them out. Businesses offer cash rewards to shoppers and, if a purchase is made, the customer collects the money from all the firms considered.
"As a small business, it's very hard to compete with national players," said Renan Levy, who launched the website this month with co-founder Meny Elany. "(Small businesses) spend money on things that don't work, and they get frustrated. With Inforpaid, we redirect some of the money they would have spent on marketing to customers."
Inforpaid contracts with nearly 120 Greater Boston businesses in four categories — insurers, accountants, mortgage companies and financial advisers — but plans to add more categories, such as moving companies and car dealerships, in the coming months.
People can choose to be contacted by up to three businesses per category. Each business decides the amount of the cash reward to offer. (Currently, rewards range from $10.50 to $35.)
If a person closes a transaction and the business confirms the sale, Inforpaid sends a check to the person for the reward amounts from each business compared. The website also collects a separate fee.
"If it gets the phone to ring a few more times, I feel I have a really good chance of winning that business," said Rick Scherer, vice president of sales at MSA Mortgage in Winthrop.
Like Scherer, Frank Keaney Jr., a manager at Amity Insurance in Quincy, said most of his leads have traditionally come from referrals. To drum up more business, Amity tried to increase the visibility of its website and the company's presence on social media.
"We were getting some leads, but not as much as we would have liked," Keaney said. "Inforpaid seemed to be a great idea to drive business. I think it's going to be a win-win for everyone — for us, for Inforpaid and for clients."
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