Here's something to make Hub parents go gaga: an organic baby food delivery company that cuts out the hassle of cooking by bringing nutritional purees right to their doors.
Purely Pears, which launches tomorrow, is the brainchild of longtime friends Sarah Washburn and Bridget Tivnan. The duo said their self-funded startup is part of a growing health trend that includes similar companies such as Fresh Baby Bites of San Francisco, Whirled Peas Baby Food of Austin, Texas, and Petit Organics of New York City.
"We thought, 'This is something that Boston is missing.' It's obviously working in other metropolitan areas," said Tivnan, 30, a Roslindale mother of two. "I would have used that service if Boston had something, but there was obviously a need for this market in our area."
"Childhood goes by so quickly, in the blink of an eye," added Washburn, 32, of North Reading. "For those few months, you can spend it on the floor with your children or you can spend it in the kitchen mashing sweet potatoes."
Tivnan has devoted herself full time to Purely Pears after five years as an event planner. Washburn, mother of a 1-year-old and owner of a domestic placement agency in Boston, said their idea was arguably first born when Tivnan gave her a book on purees for her baby shower.
Purely Pears offers 12 organic purees, some for babies aged four to seven months and the others for babies aged eight months and older. Flavors in the former group include Perfectly Sweet Potatoes, Beginners Broccoli and Petit Peas.
Customers can buy three-day, seven-day or one-month puree supplies for $29, $58 and $209, respectively. Orders must be placed before 10 p.m. Fridays on the company's website. All food is produced and packaged in less than 24 hours, and has a refrigerator shelf life of four days.
For now, the duo will make their own purees, and personally deliver packages to homes, workplaces and daycares within 20 miles of Boston. But both said they weren't worried about missing out on quality time with their young tykes.
"The goal is to work up to being able to hire people to do more cooking for us so we get that time back," Washburn said.
"I hope the reaction from moms is just relief that they can rest assured while they're at work or doing other things they need to do, this item is checked off their list," Tivnan added.
Dr. Caroline Apovian, director of Boston Medical Center's Nutrition and Weight Management Center, said organic baby food "hasn't become a craze until now," as concerned mothers try to distance themselves from feeding their children processed and packaged foods.
But Apovian added organic baby food delivery companies target professional moms who can afford their services, when lower-income families would actually benefit from them more.
"It's a Catch-22 because it's the professional mothers who tend to have the wherewithal and understand it's important," she said. "It's the mothers who don't have the wherewithal that need it the most. The food that is treated with preservatives tends to be cheaper."
Anda sedang membaca artikel tentang
Come on baby, eat better
Dengan url
http://sedangapasaja.blogspot.com/2013/03/come-on-baby-eat-better.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Come on baby, eat better
namun jangan lupa untuk meletakkan link
sebagai sumbernya
0 komentar:
Posting Komentar