A pair of fitness-savvy startups want to capitalize on the Hub's foot traffic during the upcoming Marathon weekend with a two-day pop-up shop inside a Newbury Street retailer.
Janji, a running apparel company based in Brookline, and Perfect Fuel Chocolate, a maker of raw chocolate energy snacks headquartered in the Seaport District, will occupy nearly 30 feet of space at the front of the Johnson Paint Co. this Sunday and Monday, to boost sales and raise awareness about their brands and wares.
"Boston's is not the biggest marathon in the world, but it's the most historic and competitive. People who come in identify themselves as runners," said Janji co-founder Mike Burnstein, 23. "If we can talk to a lot of these people and bring them to our team, then I think the impact can be pretty substantial."
Burnstein, a former athlete at Brookline High School and Washington University at St. Louis, added he is running this year's marathon to raise money for KickStart, an organization that makes irrigation pumps for Kenyans to have better access to water.
"(Running) gives me more energy in the day," he said. "It helps structure my life."
Bob Johnson, owner of the Johnson Paint Co., said he was intrigued by both companies' pitches and offered free use of his store, which is typically closed both days.
"I was lucky enough to have a helping hand when I started out," Johnson said, adding his son will run his 14th Boston Marathon this year. "I'm just kind of passing it forward a little bit."
Launched in May 2012, Janji — which means "promise" in Malay — sells athletic clothing inspired by troubled countries such as Haiti, Rwanda and Bangladesh in nearly 120 specialty stores nationwide. A portion of all sales benefits those nations.
This fall, Janji will add Peru to its lineup and expand its offerings to include pants, tights, sweatshirts, headbands and hats.
Founded by Nicolas Warren and Miles Masci, Perfect Fuel Chocolate sold its first health bite in January of last year. The company currently sells Perfect Fuel Endurance, a chocolate piece with 500 milligrams of ginseng, in more than 70 stores in New England, New York and California.
Two more varieties, Perfect Fuel Energy and Perfect Fuel Omega, will debut soon, and contain organic espresso bean and chia seed, respectively.
"This is our home and Janji and I are in agreement that we've got to own our home," Warren, 30, said. "We're both doing something that has a mission behind it, not just a company."
Jon Hurst, president of the Retailers Association of Massachusetts, said pop-up stores are "win-wins for everybody," adding Marathon weekend will likely be a big boon for the city's retailers.
"You only have to look around … to know it's a great influx of new people coming into town," he said. "Stores (and) restaurants are all going to benefit, and it makes for a great kickoff to your spring selling season."
The pop-up store will be open from 10 a.m. until 8 p.m. Sunday and 10 a.m. to 5:30 p.m. Monday.
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