Icing on cake: ’EEI brass back stunt

Written By Unknown on Kamis, 20 Juni 2013 | 18.38

WEEI-FM's brass is standing by their hosts despite an X-rated stunt, saying the sports talk station won't discipline yakkers Mike "Mut" Mutnansky and Lou Merloni for sending a porn­ographic cake with the words "Welcome to Boston" to a Chicago sports talk station.

"There will be no discipline," Entercom Boston Vice President Jason Wolfe told the Herald about the controversial cake, which featured 'EEI's call letters within an image of female genitalia, and was covered in male and female genitalia-shaped candy.

"This was done all in good fun. It was a simple, humorous bit 
between two sports stations," Wolfe said.

It was all a big joke, "Mut" and Merloni insisted on their 
show yesterday.

"It was a prank, OK? We like to bring you in a locker room once in a while," one of the yakkers said. "We've been there before, we've done a lot of stupid pranks before, and we've brought you in a locker room before.

"Why does everybody want to take away our fun?" he continued. "The intention was to take you inside the locker room and have fun."

Mutnansky and Merloni sent the cake, containing the words "Go Bruins!" in addition to sexually suggestive terms, to talk show hosts Dan McNeil and Matt Spiegel at Chicago's WSCR 670 The Score, in an effort to taunt their counterparts in Chicago as the Boston Bruins battle the Chicago Blackhawks for the Stanley Cup.

The WEEI hosts then circulated photos of the cake over Facebook and Twitter, gushing to followers, "We just sent them this lovely cake welcoming them to Boston."

The WEEI cake was delivered just a week after Wolfe told his peers at a talk show industry conference that talk radio exists "to produce content that entertains and informs, and we do that to the best of our ability of a regular basis."

Images of the cake on Facebook ignited a social media firestorm among listeners who didn't 
appreciate the gutter humor.

"Really??? ...That's supposed to be funny??" one person posted.

"That's the most inappropriate thing I've seen in a long time," added another.

Talkers Magazine publisher Michael Harrison, a radio industry expert, said the raunchy stunt is an example of what needs to change in talk radio.

"The media certainly has to do a lot of soul searching and self-evaluation in dealing with matters of taste, morality and maintaining an image we can all be proud off," Harrison said. "I'm a big believer in the right to artistic expression, but I also believe in people's right to react."


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