Fear can be a powerful motivator — powerful enough, Deborah Halpin found, to make you brave the treacherous waters of entrepreneurship.
About four years ago, the Springfield mother had what she calls a "triple flat" — her home was broken into, her daughter was going away to college in New York City, and her father died, leaving her elderly mother living alone in Milwaukee.
"The combination of events made me feel uncomfortable and insecure," she said. "I started to look for personal security products for us."
Halpin went to a gun store looking for pepper spray, but felt uncomfortable because she was the only woman there. So she looked online, but most of what she found was for the military or for hunters.
"There wasn't any place where women could go to comfortably buy safety and security products without feeling intimidated," she said.
After stints in marketing and product development at two Fortune 500 companies, Halpin decided to start ArmHer to sell a carefully curated selection of what she considered the most effective and affordable personal protection devices on the market for women.
They range from $2.50 security decals for your home or car window to $20 cameras with motion detectors that can be mounted on your home. They also come in different "survival kits" for students, mothers, seniors and active women. Those kits sell for between $29 and $75 and, depending on whom they're for, can include safes disguised as soda cans, alarms as loud as 120 decibels or cards that detect date-rape drugs in drinks.
You won't find guns, knives or even pepper spray on ArmHer.net, though, because those weapons can be taken away by an assailant and used against a woman, said Halpin, who's now a finalist in the $1 million MassChallenge startup accelerator and competition.
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