Google, which has tried to carve out market-share in the living room for years, finally may have found a winner in its sleek streaming stick, Chromecast.
For a paltry $35, the tiny device just a bit bigger than a USB drive plugs into the back of your TV, ready to receive Netflix, YouTube and media from the Google Play store. Setup takes a couple minutes, and is simple through an app or a computer but can be frustrating without a reliable Wi-Fi connection.
The best part of Chromecast is how seamless the experience is. On a smartphone, a button shows up in the apps that support Chromecast — Netflix, YouTube and Google Play Music and Movies for now — when it detects Chromecast on the same Wi-Fi network. An iPhone that had never interacted with Chromecast before was able to play YouTube videos with zero setup. It even automatically changes the TV to the right input, eliminating the need to search for the right remote.
Technically, content is not streamed from a phone to the TV, Chromecast is instead fetching the URL for the content on its own. The distinction may seem inconsequential, but in practice it means the controlling device is not tied up streaming one thing. Because of this, the phone is freed up for other tasks, queuing up more YouTube videos, which play automatically when each one finishes. Still, the downside is a slight lag when you hit pause to process what just happened on "Breaking Bad."
The most disappointing aspect of Chromecast right now is the amount of content available. Netflix and YouTube are great, but Google Play videos and music are hardly the most popular options. Spokesmen for Hulu and HBO Go have said they have been looking into supporting Chromecast, and Pandora support should be arriving soon.
Right now, Chromecast does a few crucial things well in a cheap, simple package. The increasing likelihood of support from Hulu, HBO Go and such will be just icing on that sweet, $35, Internet streaming cake.
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