Hospitality market conditions dictate that bigger is better when it comes to hotel rooms, according to a developer of a proposed microhotel in Boston's Theatre District.
Amherst Media Investors has altered its plans for a moderately priced, select-service hotel at the corner of Tremont and Stuart streets.
The Summit, N.J.-based outdoor advertising company wants to reduce the number of hotel rooms from 240 to 202 and add two stories to the building — for a total of 21 stories at 213 feet.
Amherst said the changes are necessary to increase room sizes to better accommodate visitor expectations in the current hotel marketplace, according to plans submitted to the Boston Redevelopment Authority.
The glass-faced building would total 117,000 square feet, up from the 101,000 square feet previously proposed.
The new plans are the latest in a string of development proposals that date to the late 1990s for the city-owned parcel next to the Wilbur Theatre.
Amherst's plans for three-story, Times Square-like digital video billboards on the hotel's facade have been simplified to consolidate the signage at the building's Tremont and Stuart streets corner. A rooftop bar has been removed from the design.
Amherst's new hotel development partner, Spartanburg, S.C.-based OTO Development, replaces Austin, Texas-based HotelWorks Developers.
OTO's portfolio includes 39 hotels — the closest of which is in Manchester, Conn. — and six in development. Its hotel brand partners include Hilton Garden Inn, Homewood Suites, and Hampton Inn & Suites.
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