Samsung Electronics kicked off the busiest week in tech this year with a direct broadside at Apple, announcing a new tablet-style phone, a new 10-inch tablet and its first foray into wearable technology.
At an event in Berlin and simulcast in Times Square, the South Korean technology giant announced the Galaxy Note 3, the Galaxy Note 10.1 and Galaxy Gear, a long-awaited smartwatch.
"Samsung wants its moment in the sun," said Max Wolff, senior analyst and chief economist for ZT Wealth. With the timing ahead of Apple's anticipated iPhone and operating system upgrades, widely expected to be unveiled at an event Tuesday, Wolff said, "Samsung is gaming the PR wars."
Samsung's insurgent assault on the market monolith Apple does not stop at the timing, though.
Samsung's Galaxy Gear smartwatch, functioning as a $299 extension of Samsung's newest, popular high-end phones, displays notifications on its 1.63 inch touchscreen, has a camera built in to the strap, and works with 70 apps, including locally based fitness app RunKeeper.
The Galaxy Gear announcement was likely prompted by rampant rumors of an iWatch, analysts said.
"There was a decision made that being the first one out there with a smartwatch was valuable in itself," Wolff said.
The Galaxy Note 3, a smartphone with a massive 5.7-inch screen, includes many new features like Scrapbook, a way to save content, but much of the presentation focused on the design of the phone, which has a leather-like back.
"The overall launch with the focus on design is really taking aim at Apple," said N. Venkat Venkatraman, a professor of management at Boston University.
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