Mobile co. touts Wi-Fi phone

Written By Unknown on Kamis, 17 Oktober 2013 | 18.38

Consumers are paying for the wrong part of owning a smartphone, according to a Cambridge company that has launched a mobile service that lets users call, text and surf the web at no cost via Wi-Fi.

Scratch Wireless customers pay for a smartphone and only a smartphone, co-founder Alan Berrey said.

"There's this mobile industry which has us all in large contracts" that charge for the service more than the phone, Berrey said. "The model is upside down."

There is no voice or data service — although texts can still be sent —included when not connected to Wi-Fi, but users can pay $2 for 24 hours of mobile data or voice, or buy a monthly pass through its partnership with Sprint.

The phone — which has been optimized to make calls and send text messages over Wi-Fi — is a Motorola Photon Q, a phone released a year ago to generally positive reviews.

The target audience, Berrey said, is young people who text far more often than they call, and are often in range of wireless Internet.

Between 60 and 65 percent of all mobile data, according to Berrey, is used at home.

What makes Scratch different than other low-cost services such as TracFone and Cricket, is that once the phone 
is bought, the service can be free.

"We expect a pretty large part of our customers to not pay a dime" after buying the phone, he said.


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