Mom-and-pop stores today are gearing up for a Small Business Saturday that they hope will top the bustle of Black Friday.
"(Today) for us is usually bigger — by double," said Philip Celeste, owner of On Centre, a specialty gift and accessory store in Jamaica Plain. "We're expecting to have a very good holiday season. Looking at November, we're already way ahead of last year."
On Centre opted not to have a sale yesterday or today, instead relying on their unique products and the know-you-by-name customer service that most big box stores and online retailers simply can't provide.
Down the street, at Boing! Toy Shop, Kim Mitchell and her staff gift wrap every purchase for free and have a loyalty program to reward frequent customers. "I'm also here, and I'm active, and if people have a question or a complaint, they know who I am," she said.
Still, many small business owners are acutely aware that their competition increasingly is not only big box stores but the Internet. So at Fire Opal in Coolidge Corner, Sue Stein has heightened her Web presence and advertises on social media. Stein also has the benefit of being located in a neighborhood that has a strong shop-local ethic.
"People should keep in mind that more than half of the money they spend in a small business stays in their town," said Jack Mozloom, a spokesman for the National Federation of Independent Business. "You're helping your neighbors, you're helping to create jobs in your community."
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