Stores ‘discounting like it’s 2009’ on Black Friday

Shoppers venturing out the day after Thanksgiving can expect the biggest Black Friday promotions since at least 2009.

They won't see the fire sales of 2008 — when 75-percent-off tags were all over the mall amid the fallout of the Great Recession — but retailers already are discounting like its 2009, when the economy still was touch-and-go, according to Ken Perkins, analyst at Swampscott-based Retail Metrics Inc.

"Our sense is they're going to continue to keep the deals flowing all the way up through the new year, primarily because the spending pie has not been growing outside of the upper income bracket," he said.

Retailers selling electronics at deep discounts stand to win.

"TVs, gadgets and smart phones are still going to be the primary lever — particularly for big box retailers — to get people into the stores," Perkins said.

Somerville consumer advocate Edgar Dworsky, who runs the ConsumerWorld.org website, already has hunted down what he considers to be the better "door-busters": a 55-inch LG HDTV for $499.99 at Best Buy; a 25-cubic-foot Whirlpool stainless refrigerator for $999.99 at Lowe's, Sears, Best Buy and Home Depot; and a Samsung Galaxy S4 smart phone for 99 cents or less at Best Buy, Staples and Sam's.

"Some of the stores have 64-page ads this coming Thursday," Dworsky said. "They're not all wonderful deals, you have to do your homework."

He believes consumers are feeling some degree of Black Friday "burnout."

"Retailers ... are ruining their own big shopping day by making it earlier and earlier," he said. "It gets watered down. Pretty soon, we're going to be celebrating Black Friday in August."

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