Walmart touts Web deals for holidays

Walmart kicked off its online holiday sales yesterday — a month earlier than usual for the world's largest online retailer.

The chain is hawking savings that it says it normally reserves for Black Friday — the day after Thanksgiving and typically the traditional start of the holiday shopping season.

Price rollbacks on seven items include a JVC 42-inch LED LCD HDTV for $299 and an HP Pavilion 14-inch Sleekbook Core i3 laptop for $299. Walmart also has more than 300 "early bird" specials on its site.

Walmart.com CEO Joel Anderson said the early deals should help consumers stretch their dollars.

"We have had the debt-ceiling crisis and payroll tax increases — there has just been a lot of pressure on the customer all year along," he told Reuters earlier this week.

But it's really all about the competition, according to Norwell retail consultant Michael Tesler. "This isn't about the economy," he said. "It's fighting back against the competitors, like J.C. Penney, like Target, like Amazon. They're all trying to preempt each other with regard to Black Friday."

And Black Friday is coming late this year. With Thanksgiving falling on Nov. 28, retailers are faced with one of the shortest holiday shopping seasons in years, with six fewer days between Thanksgiving and Christmas, and only four weekends.

Analysts expect the holiday season to be very promotional as a result.

Walmart's not the only retailer in a holiday rush. Amazon kicked off "Black Friday" deals yesterday, Best Buy started a two-day "holiday kick-off" sale yesterday, and Macy's "holiday home sale" runs through tomorrow.

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