Get your mall buys delivered

Written By Unknown on Sabtu, 14 Desember 2013 | 18.38

Massachusetts mall-goers, who don't want to be saddled with their shopping bags, soon may have a new way to get their purchases home.

California startup Deliv has jumped into the same-day delivery fray, offering the service to malls through crowdsourced drivers.

And Simon Property Group, the largest owner of malls in Massachusetts, hopes eventually to roll out same-day delivery to its customers at Bay State retail centers.

Shoppers at Simon's Stanford Shopping Center in Palo Alto, Calif., now have two options for shopping hands-free.

They can have their purchases from participating mall retailers sent to their homes for $10, as long as they're within 15 miles of the center.

Or they can have them sent to a central mall location and pick them up when they're done shopping, or have them loaded into their cars curbside, for free.

Simon started the service Monday to "elevate" its customer service, according to spokesman Les Morris.

"Our expectation is that it will be successful, and we can roll it out to more properties," Morris said. "At the end of the day ... if, because of this delivery system, there are stores that are even more productive, it's a win-win."

Approximately 50 retailers are participating in Deliv's same-day service, which also is offered online.

At the Stanford Shopping Center, they include Sony, Hugo Boss, Lucky Brand, Bose, Johnston & Murphy, Kate Spade, Crate & Barrel and White House/Black Market, Morris said.

Founded in 2012, Deliv has raised $7.8 million in venture capital funding from companies including Cambridge's General Catalyst Partners.

Its service is now offered in nine malls in California and Chicago.

Deliv generates revenue from fees paid by the retailers and malls — currently $5 to $15 per delivery — who can opt to charge customers or offer free deliveries, according to founder and CEO Daphne Carmeli.

The key to the business model is getting as many packages and as many stops per route, so the cost of delivery comes down, said Carmeli, whose company hires the drivers.

"What I wanted to do was build a company where we would not have to be a two-sided marketplace, where we would have to acquire demand in every city," Carmeli said.

"We wanted to find an opportunity where we could immediately plug into a demand stream."


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