New Shack out to Shake up Newbury St.

Written By Unknown on Rabu, 01 Januari 2014 | 18.39

Shake Shack, the much-ballyhooed burger chain from New York, is heading for Boston's Newbury Street next year.

The, 5,600-square-foot, two-level location at 236 Newbury St. will be Shake Shack's third store in Massachusetts and its largest yet.

Shake Shack signed a lease for the space in November, according to Registry of Deeds documents, and will occupy the street and lower levels of the recently renovated building.

Spokesman Greg Waters would not discuss the company's plans.

"At this point, I have nothing to report," he said.

Shake Shack opened its first Bay State restaurant to long lines at The Street shopping center in Chestnut Hill in March and will hold the grand opening for its Harvard Square location at 92 Winthrop St. in Cambridge tomorrow.

"It's been exceeding our expectations," Waters said of the Chestnut Hill restaurant. "We've been extremely pleased with the response."

The Harvard Square Shake Shack opened for several hours on Dec. 24 to serve the chain's signature frozen custard, and formally opens tomorrow at 11 a.m.

Restaurateur Danny Meyer's Union Square Hospitality Group opened the first Shake Shack in New York's Madison Square Park in 2004. The Harvard Square location will be its 40th worldwide. "We love Boston and can't wait for our grand opening in Harvard Square," CEO Randy Garutti said in a statement. "Cambridge is absolutely amazing with its vibrant food culture, energized college scene, wealth of history and central location."


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