Prices for seats and standing-room tickets for Fenway Park's Green Monster will be based on what the market will bear this season.
The Red Sox have adopted so-called "dynamic" pricing for the tickets, which means prices — much like those for airline tickets — will increase or decrease in real time based on demand and market conditions including the date of a game, the opponent and the weather.
The pricing model — a form of which is used by about 80 percent of Major League Baseball teams — is the latest Red Sox move to better align tickets with their market value, according to Red Sox chief operating officer Sam Kennedy.
"There's a lot of research ... that (shows) fans in other markets respond very well to it," he said.
Tickets for the 269 Green Monster seats were $165 last season, and the 150 standing-room tickets were $35. On Tuesday, when the tickets go on sale, initial prices could range from $30 for standing-room to as much as $300 for an Opening
Day seat, the team said.
It has no current plans to expand dynamic pricing to other parts of the ballpark next year, according to Kennedy. "We'll see how it goes and evaluate that middle to end of season or even next off-season," he said. "This is a big shift for us in 2014 for our ticket pricing in general."
The Sox moved to "variable" pricing for the rest of its regular-season tickets this season. Prices were organized into five tiers based on expected demand for each game, but were set in advance of the season. That led to a reduction in average prices for 32 games, according to the team.
The San Francisco Giants was the first MLB team to use dynamic pricing when it started testing it in 2009, according to MLB spokesman Matthew Gould. "Variable (pricing), in some capacity, dates back to at least 2002," he said. "Every MLB club currently does some form of price-shifting."
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