Cambridge-based marketing software company HubSpot is on the verge of an initial public offering, a move that will likely pay dividends for the company and the region.
HubSpot has begun the IPO process, working with Morgan Stanley, according to the Wall Street Journal.
Scott Johnson, managing director of Cambridge-based New Atlantic Ventures, said a successful IPO will have a trickle-down effect for local startups.
"These IPOs are as important as winning a championship is for a sports team," Johnson said. "Strong exits attract talent and capital."
Anand Sanwal, co-founder of CB Insights, a venture capital and IPO research firm, said the timing is good for an upcoming IPO.
"The public markets look fairly receptive," Sanwal said. "The window has to be open. That is the case right now."
In January, Care.com became the first Boston tech company to go public in more than a year.
A HubSpot spokeswoman declined to comment on the company's IPO plans.
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