Startup chirps over buggy food

Written By Unknown on Sabtu, 29 Maret 2014 | 18.39

They're low in fat and high in protein. They emit less greenhouse gas than cattle and produce 12 times as much meat for the same amount of feed. And if three Harvard alumnae get their way, they're coming to a supermarket near you.

They're insects. And, to hear Rose Wang, Laura D'Asaro and Meryl Natow tell it, they're not only the most humane way to eat meat, they're actually delicious — if you dare try them.

"We found people are much happier to eat them as long as the insects aren't in their original form," said Wang, who founded Six Foods with her former roommates last fall after graduating with a degree in psychology. "Our goal is to start getting people accustomed to insects as ingredients."

Who, after all, could resist the idea of a Chocolate Chirp Cookie, even if the key ingredient happened to be crickets?

Compared to the scorpion Wang, 22, once ate on a dare in Beijing, it sounds downright quaint. And that, D'Asaro said, may be the secret to overcoming America's aversion to bugs.

"One of the biggest issues is what to name them to make them sound more appetizing," said the 23-year-old, whose first epicurean encounter with an insect was a fried caterpillar in Tanzania. "That's why we call wax worms, for example, honey bugs, because they live in bees' nests and eat wax and honey."

On April 21, the three will launch a Kickstarter crowdfunding campaign to raise $30,000 to hire a contract manufacturer to make their first product, Chirps, or cricket chips.

"We talked to natural food stores," D'Asaro said, "but they want to see the product first."


Anda sedang membaca artikel tentang

Startup chirps over buggy food

Dengan url

http://sedangapasaja.blogspot.com/2014/03/startup-chirps-over-buggy-food.html

Anda boleh menyebar luaskannya atau mengcopy paste-nya

Startup chirps over buggy food

namun jangan lupa untuk meletakkan link

Startup chirps over buggy food

sebagai sumbernya

0 komentar:

Posting Komentar

techieblogger.com Techie Blogger Techie Blogger