The new Boston Marathon World Run app is technology at its best: forging connections that might not otherwise be possible, and leveraging those relationships for a good cause.
Produced by John Hancock and the Boston Athletic Association, the new app is summed up by its slogan: "This year, we're all Boston Marathoners." The app, available for iPhone and Android, is the backbone of the Boston Marathon World Run, which invites runners of all abilities and locations to form groups and pledge to run in support of Boston marathoners and The One Fund Boston.
One of the first things you'll do when you open the app is scroll through the names of already-established teams — such as "Texas is Boston Strong," "Malaysia Runs for Boston," "Sunshine State Beantown Runners" and "SF <3 Boston." Even just looking at all the names, it's apparent that this is more than just an app: It's an outlet for lots of good-hearted people around the globe who wanted to do something for our city in the aftermath of last year's bombings.
The app allows runners to set a goal and pledge money for the One Fund, which benefits bombing survivors and families of victims who lost their lives.
From a strictly technological standpoint, this is the epitome of good app design. In addition to fun little touches like virtual runners' bibs, every inch of the screen features sleek graphic design that is as intuitive as it is informative.
Users can upload media — pictures of their surroundings, video tributes to marathoners and inspirational graphics — and lots of people already have. There are some really artistic shots of people running all over the world, everything from their mud-mucked shoes worn to their GPS monitors and makeshift tributes to the victims. You'd be hard-pressed to delve deeply into this app and not come close to shedding a few tears.
But perhaps the coolest thing about this app is that you can see the location of each runner, and follow along with their progress, on an interactive map. It was cool to see, for instance, that Michelle from Madrid pledged $10 to the One Fund and will run a whopping 78 miles for the cause. You can also send a virtual "high-fives" to the runners, like I did yesterday to a man in Finland who had pledged $20 to the One Fund and already logged 15 of his 93.5-mile goal.
Facebook integration allows friends to cheer on runners as they progress toward a goal.
As of yesterday afternoon, there were some 632,721 total miles pledged by nearly 9,000 participants around the world. More than $14,000 had been raised for the cause. I hope and expect that figure will be dramatically higher one week from today. Until then, do yourself a favor and download this app or check out its website, BostonMarathonWorldRun.org.
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