The best friend of man's best friend's may be a new smart collar that can tell when your pooch is feeling "ruff."
PetPace's wireless collar tracks temperature, respiration, pulse, activity level and the position of a cat or dog to catch health problems early.
"The pet can communicate with us to tell us how they feel," said Abraham Menkes, president and CEO of PetPace, which was founded in 2012 and has offices in Burlington and Israel. "Within a few minutes that something occurs, we know."
The collar can detect changes in Fido's behavior before an owner can, and alert both the owner and a vet through an app.
"Initially (pets) hide their symptoms, it's a defense mechanism," said Dr. Asaf Dagan, chief veterinarian at PetPace. "By the time the owner will notice the symptoms, it will get to the point where the pet cannot hide it anymore and it's getting worse."
The data PetPace collects is also used to compare individual cats and dogs, so owners can see how active Mittens is, compared to other cats her age. The PetPace collar is $150 with a $15 monthly service fee. It became available in Massachusetts and Florida yesterday, and will be rolled out to the rest of the country this summer.
PetPace is counting on owners being willing to shell out for their four-legged furballs. A 2011 poll found that 90 percent of owners consider their pet to be a part of the family.
When asked why the company developed a pet collar when the human fitness tracking industries are exploding, Menkes said it was a no-brainer: "We like pets better."
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