The New England Patriots are rolling out new digital features in a bid to entice fans who now sit on the couch at home to come sit in the stands at Gillette Stadium.
"It's incumbent on us who own teams and own stadiums to make sure we're keeping it a compelling experience," said Jonathan Kraft, president of the Patriots and the Kraft Group. "We have to innovate."
Speaking yesterday at the annual meeting of Associated Industries of Massachusetts, Kraft said those innovations will include being able to order and pay for food from a seat using the Gillette Stadium app and be notified when it is ready for pickup — all in the name of spending less time in line and more time watching the game.
He said the service will be rolled out stadium-wide in the next year or two.
"If you come to a Patriots game, you can sit in your seat, and do things you can't do at home," Kraft said.
Other convenience features in the app include being able to find the restroom with the shortest waiting time, and exclusive on-demand replays available only to fans in the stands.
Using technology to enhance the fan experience is growing in popularity, especially in Boston. At the beginning of the baseball season, Major League Baseball announced an update to its At The Ballpark app, which includes the ability to check in at the park, interactive maps and video highlights.
TD Garden, home of the Bruins and Celtics, is in the process of installing Wi-Fi throughout the arena.
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