A locally grown social network for moms is rapidly expanding as about 20,000 mothers have been matched up with new friends on Mom Meet Mom (mommeetmom.com).
"Our goal would be that no mom — whether it's a new mom, a mom of a teen or a mom of a child with special needs — would ever go through motherhood alone," said Christa Terry of Beverly, a marketing professional and one of three co-founders of Mom Meet Mom. "We want every mom to have support."
After a successful "soft launch" last summer, the women have been steadily building out the site and its user base. Late last week, the site added the MomFinder, which queries moms on their personalities, political leanings and more. It then uses an algorithm to match users up with like-minded moms.
"It makes it really quick and easy to find moms who are local to you," Terry said. "And to find kids in the same age-group, or if you have a particular challenge like hearing loss. And it matches you with local moms who are on the same wavelength."
Because they're bootstrapping the project and don't have investors to answer to, the women haven't strayed from the site's initial mission. You won't see traditional banner ads on Mom Meet Mom. Instead, the site makes its revenue by partnering with companies and products on giveaways and other initiatives.
Mom Meet Mom has plans to launch in Canada in the next month, and the women also plan to create a portion of the site devoted to promoting and organizing local events for moms.
The inspiration for the site came when Terry's friend, fellow co-founder Julia High, moved to Seattle and found herself struggling to make new friends.
"She kept striking out," Terry said. "She'd try a mom's group and it wouldn't be a good fit. She'd try talking to people on the playground but she's very introverted."
As the two cross-country friends began to work on the concept of a social networking site for moms, they located a potential competitor on LinkedIn: a woman living in Hull, Meg Gerritson, who was chasing the same idea.
So they did something that doesn't happen too often in the male-dominated world of tech startups: they put egos aside and joined forces.
Added Terry: "We said, 'Why are we doing this separately if we can do this together?"
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