Boston-based online home goods retailer Wayfair filed paperwork for its initial public offering yesterday, a long-awaited move for a company that has seen more than $1 billion in sales during the past 12 months.
According to the paperwork filed with the Securities and Exchange Commission, Wayfair is hoping to raise up to $350 million in its IPO.
Wayfair sells furniture and other home goods, and said it took in $574.1 million in the first half of the year. Still, Wayfair took a $51.4 million loss, largely because of sales and marketing expenses.
William Preston, a research analyst at Renaissance Capital, said e-commerce companies have done well with their IPOs recently.
"We've seen pretty good success in e-commerce this year," he said.
Founded in 2002, Wayfair will likely be the first U.S. e-commerce company to go public this year. Other e-commerce offerings this year have been from foreign companies.
Preston said one of Wayfair's biggest challenges will be proving to investors it can coexist alongside Amazon, the established king of e-commerce.
Wayfair has raised $363 million in venture funding, but co-founders Niraj Shah and Steve Conine each still own 28.9 percent of the company.
Wayfair said in the filing it will trade under the symbol "W" on the New York Stock Exchange.
A spokeswoman for Wayfair declined to comment.
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