Another legend is ending his career at Fenway Park and Red Sox Nation is embracing the moment at a record pace.
Tickets for this weekend's Red Sox-Yankees games are skyrocketing as Derek Jeter ends his career in Boston. In a rare move, the Sox are also selling the Captain's merchandise.
Tickets for the game tomorrow, Jeter's last, are going for an average of $386 per seat, the second most expensive Sox home game this year. Opening Day was tops when World Series rings were presented, according to Jesse Lawrence, CEO of TiqIQ.
That is close to four times more than the average ticket this year, at $101.
"This game will end up being the third most expensive regular season game over the last four years," Lawrence said of the final game tomorrow. He said fans are clearly willing to pay to say farewell to the Big Apple icon.
Still, prices could have been even higher. When Jeter said he would only be a designated hitter for the series in Boston, prices began to drop, Lawrence said.
"If people are going to pay up, they want to see him," he said.
Jeter has been making a goodbye tour this season after announcing he would retire, ending a 20-year career that began when he won the Rookie of the Year award. He was selected to 14 All-Star teams and won five World Series championships.
Tickets to Jeter's farewell to Yankee Stadium on Thursday went for an average of $768, more expensive than any of the five World Series games in the past four years. He also hit the game-winning single in a made-for-the-Hall moment.
"There's a pretty good argument that it was the most expensive regular season game ever," Lawrence said.
All three games this weekend in Boston are sold out.
Meanwhile, the Red Sox team shop is selling Jeter souvenirs — offering merchandise for an opposing player in a rare move for a "special occasion," Red Sox spokeswoman Zineb Curran said.
The Sox sold merchandise for Ichiro Suzuki when he joined the Mariners from Japan and became an international phenomenon, and sold Cal Ripken Jr. souvenirs at one point.
But the Fenway Faithful showed their class last night — even though Jeter wasn't in the lineup — donning Yankees hats and shirts and waving signs praising the shortstop for all the great memories. "Simply the Best," one sign read. "Farewell Captain & Legend. RE2PECT," stated another placard.
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