The group working to repeal the state's casino law will likely be unable to match the multimillion dollar ad blitz from a group of gaming powerhouses — now including Wynn Resorts —that in the past month have spent $2.7 million on TV spots touting jobs.
"We're uncertain at this point, but we're still hopeful, I think we still have time," John Ribeiro, chairman of the Repeal the Casino Deal committee, said of running an ad in the two weeks left before the Nov. 4 election.
The repeal committee — which has been at a marked fundraising disadvantage — took in $124,947 from Oct. 2 to Oct. 15, a good chunk of which went to pay outstanding liabilities, according to campaign finance records.
Meanwhile, the pro-casino committee took in a whopping $4.5 million in the same time period, including $1 million from Wynn Resorts, the first donation from the Vegas powerhouse.
Ribeiro expressed optimism a win is within reach even without TV ads.
"The more I look at this, I think we can win without being on TV," Ribeiro said. "Our ground forces truly do grow every day. We've got people clamoring for signs all over the state. It's really an organic movement."
But Ribeiro's group faces an uphill battle — a Suffolk University/Boston Herald poll earlier this month showed nearly 53 percent of voters favor casinos, while 38 percent want to repeal the state's gaming law.
The pro-casino group made four media buys this month through GMMB, an influential Washington, D.C., firm. The most recent buy was for $1.34 million on Oct. 14, and more ads are coming, said Justine Griffin, spokeswoman for the No on 3 Committee.
"We believe the more people learn, the more support is likely to grow, and we plan to continue our efforts over the next two weeks," Griffin said.
David Paleologos, director of the Suffolk University Political Research Center, said it is going to be a struggle for repeal backers to win without television ads.
"Unless you have a viable alternative strategy, you need to be on TV to counter the ads that are being run," Paleologos said. "You never say never, because you don't know what events or news stories might be generated between now and then, but it makes the effort that much more difficult."
The opposition is largely funded by MGM, which has a license to build a casino in Springfield, and Penn National, which is building a slots parlor at the Plainridge Race Track in Plainville. Wynn was initially hesitant to get involved in the repeal fight, but changed its tune after the state Gaming Commission picked its $1.6 billion Everett plan for the only Boston-area casino license.
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