A Boston company has launched a new social media site that allows users to review and recommend individual lawyers, hair stylists and other professionals — combining the popular elements of services such as Yelp and LinkedIn.
Dunwello, founded early this year, gives customers a chance to review specific employees, instead of the companies for which they work
"There's no clear place (right now) you can go and see what individual professionals are really great at," said Matt Lauzon, co-founder of Dunwello.
When people start a new job, Lauzon said, they have to start from scratch with online reviews while the old employer keeps the good ratings. With Dunwello, recommendations follow the employee, not the company.
"The individual's livelihood is based on their reputation, (but) when they're moving place to place, those reviews don't follow them," he said. "You don't have a portable reputation."
Lauzon said an increasing number of employees go from job to job, and are forced to carve out loyal customers from the beginning.
Dunwello users rate how likely they are to recommend the person to others, which adds up to an overall score. Only positive reviews show up, although every review is sent to the professional.
"We don't believe in public shaming," Lauzon said, adding that anyone can see a pro's overall score.
Dunwello is focusing on a few professions to start, including lawyers, hair stylists and personal trainers.
Dunwello has raised $1.4 million in venture financing. Lauzon also founded Gemvara, a company that offers custom jewelry online.
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