The Ticker

French co. buys Hub's Sapient Corp. for $3.7B

Publicis, the world's third-largest advertising agency, is to buy Boston-based digital ad specialist Sapient for $3.7 billion in cash as it seeks to accelerate growth after a botched merger earlier this year.

Sapient CEO and co-chairman Alan Herrick would join Publicis as CEO of Publicis' new Publicis.Sapient group, which will include Boston's DigitasLBi and three existing Sapient's divisions: SapientNitro, Sapient Global Markets and Sapient Government Services. Publicis' Razorfish Global and Rosetta businesses would also be part of Publicis.Sapient.

The addition of Sapient — which counts 13,000 employees across 37 global locations — will take Publicis to combined annual revenues of more than $10 billion and over 75,000 employees worldwide.

Mass. gas prices drop another nickel

The price of a gallon of gasoline in Massachusetts is continuing a downward trend.

AAA Southern New England reported yesterday that self-serve, regular has dropped to an average of $3.04 per gallon, which is 6 cents more than the national average.

In-state prices are have now fallen 28 cents per gallon in the past month and are 26 cents lower than at the same time a year ago.

AAA found self-serve regular selling for as low as $2.88 per gallon and as high as $3.43.

Hyundai, Kia to pay $100M fine

South Korean automakers Hyundai and Kia will pay a $100 million fine, the largest in Clean Air Act history, for inflating the fuel economy ratings of their vehicles, the Environmental Protection Agency said yesterday.

The agreement stemmed from an investigation by the EPA and the Department of Justice into Clean Air Act violations based on the sale of about 1.2 million vehicles with overstated ratings by the two automakers. The inflated fuel economy ratings also resulted in the emission of approximately 4.75 million metric tons of greenhouse gases in excess of what the automakers certified to the EPA.

Today

• Commerce Department releases international trade data for September.
• Commerce Department releases factory orders for September.

TOMORROW

• Institute for Supply Management releases its service sector index for October.

L Boston Harbor Cruises has announced the hire of Matthew Murphy, left, as managing director, business development.

Murphy has more than 20 years of experience in the tourism industry including the past 13 years as general manager of Old Town Trolley Tours of Boston.

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