Dunkin' Donuts is encouraging U.S. franchisees to go "green" when constructing new restaurants.
The Canton chain has launched DD Green, a new green building certification program aimed at more sustainable and energy-efficient restaurants that starts with site development. It incorporates features including energy-efficient LED lights, low-flow performance plumbing, high-efficiency HVAC systems, paint without volatile organic compounds and regional landscaping.
"What we wanted to do was really encourage franchisees to do more sustainable elements within their stores that not only are great for the planet, but also help to reduce their utility, their electrical and their water usage," said John Herth, Dunkin's senior director of global design and construction.
The program is optional, and Dunkin' has a goal of 100 certified restaurants by the end of 2016. Franchisees who comply with the program, expected to cost 1 percent to 3 percent more than the traditional
buildout, will get a plaque from Dunkin', but no financial incentives. "Most of the elements that cost them additional money have a direct effect on their utility usage and reducing that so, inevitably, there would be some payback ... over time," Herth said.
Dunkin' opted for its own program over the U.S. Green Building Council's widely recognized and more stringent Leadership in Energy & Environmental Design (LEED) certification, because it's specifically designed for Dunkin' restaurants and uses its own staff instead of third-party consultants, making it more cost-effective, according to Herth.
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