It’s a Whole new story at 
old Herald site

Whole Foods Market debuted its newest Boston store in the South End yesterday — its second largest in the region and considered a flagship for its North Atlantic division — and co-CEO Walter Robb sees room in the Hub for another of its size.

"We've seen the city evolving, so we have lots of plans," the Boston native said. "The opportunity to come in here and get 50,000 square feet — that's hard to do these days, and I do think there's another one (in the future pipeline)."

The Austin-based natural and organic food company entered Massachusetts in 1992 with its $26.2 million purchase of the former six-store, Boston-based Bread & Circus.

Its South End supermarket is in National Development's $200 million Ink Block project, the former Boston Herald headquarters site for more than half a century, and it memorializes the newspaper's history throughout its decor.

"It will be a great part of the community, but I'm also blown away by how much recognition of the Herald has been preserved," said Herald Publisher Patrick J. Purcell, a minority investor in the Ink Block project.

Newton's National Development worked for five years to bring a supermarket there, according to managing director Ted Tye.

"But no one quite got this neighborhood and what we were trying to do," Tye said. "Is it Chinatown? Is it the South End? Is it safe? There was a little risk at the time. (Whole Foods) set the tone for what we're trying to do here — nice, upscale development."

South End resident John Young was shopping at the new Whole Foods just after its opening yesterday.

"We've had a wonderful Foodie's (Urban Market in the South End), but we've been hankering for a Whole Foods," he said. "Now I don't have to get deep lines in my hands carrying heavy bags all the way from (the Symphony Whole Foods)."

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