The pop-up bus service Bridj is offering free rides in the Boston area through tomorrow night, a stark contrast to the ride-sharing service Uber, which capitalized on long MBTA delays this week by more than tripling fares at times.
Bridj's payment processor requires the company to list trips — which ordinarily cost between $3 and $5, depending on the time of day — for at least 50 cents, but all trips are free this week when customers download Bridj's app and use the promo code "isitsummer," spokesman Ryan Kelly said.
"We lose thousands of dollars every day by doing this, but hopefully will gain new customers who've never tried our service before," said CEO Matthew George.
"And it's just the right thing to do. When you combine this unprecedented bout of terrible weather with the T's aging infrastructure, that really disrupts transit service. For some people, that's just an inconvenience; for others, not being able to get to work can mean not being able to pay their rent."
But during the evening commute Tuesday, many commuters who hadn't heard of Bridj, which opened in Boston only last June, and tried to get around via Uber received an unwelcome surprise: Fares had climbed 3.2 times the normal rates.
"Dynamic pricing ensures a reliable ride at the push of a button, whenever and wherever you need it, especially at times when other transportation options aren't available," Uber spokesman Matthew Wing said in an email. "And remember that when the weather's bad, you can use our in-app Fare Split feature to share your ride and cut the fare in half."
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