LinkedIn, with 300 million users worldwide, takes networking to the stratosphere.
Forget Facebook, that's for connecting with friends. Twitter is too cryptic. Instagram, too visual.
LinkedIn is a perfect online portal to share your professional accomplishments and career ambitions. But don't treat it too casually.
When posting to Linked-
In, remember to use a professional writing style, post a professional headshot and be more selective in sharing news. You want to be tactical and strategic to stand out with recruiters.
As for your LinkedIn profile, craft a professional headline and summary which says you are ready for prime time. Your employment history should be accurate and cover 10 years — list more only if your background is particularly impressive or relevant.
Dates and information should be accurate; inconsistencies will be exposed and can kill your professional reputation.
When it comes to sharing profiles, promote those you believe would be a good fit. Forward job listings to others, where appropriate, and pave the way for introductions to others. ("Be a friend to get a friend.")
When it comes to adding photos, avoid you at the beach, partying, or looking provocative. They're all a turn-off for recruiters.
As for updates, maintain balance in your update frequency. Frequent updates on Twitter are acceptable, if not required, to show you get it.
On LinkedIn, keep your update topics professional. Post creative information and links; establish yourself as a resource.
When it comes to the all-important recommendations, follow these quick tips:
• Select a few (raving fans!) who can articulate how you distinguish yourself; let others speak on your behalf.
• Request recommendations from colleagues after you have worked for or with them for at least six months. Offer to provide talking points.
• Be careful of pressuring anyone to write a reference and give more than you receive.
When mulling a connection request, try calling the person first. You'll increase your chances of being successful. When accepting requests to connect, be discerning and personalize the message once you do welcome someone onboard.
But, remember no app or website will ever replace the impact of a one-on-one personal connection.
Judith Bowman is the president and founder of Protocol Consultants International and author of "Don't Take the Last Donut: New Rules of Business Etiquette" and "How to Stand Apart @ Work … Transforming Fine to Fabulous!" Email: Judith@ProtocolConsultants.com.
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