Verizon Wireless will open its fourth flagship store, on Boylston Street this month, complete with its longtime retail standbys, including a stationary bike and a selfie booth.
"It will have an entertainment value to it," said Mike Murphy, a spokesman for Verizon. "(We want to) help customers discover all the things their cellphones and wireless devices and accessories can do to support their lifestyle."
The store, at 745 Boylston St., will be an 8,000-square-foot retail "destination," Murphy said, and will span two storefronts.
Verizon said Boston was chosen for the first store on the East Coast in part because of its roots in early telecom innovation.
The focus of the store, split into six areas, will be to highlight accessories such as fitness trackers and services such as home security by making products interactive inside the store.
"We're at a point where customers are looking for mobile solutions" beyond cellphones, Murphy said.
The store will include:
• A stationary bike, to use while customers test fitness-trackers.
• A selfie booth, stocked with Boston-themed props.
• DJ equipment, so customers can mess around while trying out headphones.
• A station to design and print custom phone cases.
Opening later this month, this store will be Verizon's fourth destination store. The other three stores are in Chicago, Houston and Bloomington, Minn.
The new store comes at a time when some retailers are packing up and focusing on online shopping.
"We're seeing things go in the opposite direction, going away from the brick and mortar quite a bit," said Chris Christopher, an economist with IHS Global Insight in Lexington. "Online retail sales are growing very rapidly, and nothing's going to prevent that."
Still, it may be worth a shot, Christopher said.
"There's still a need for people to walk in, touch and feel and get a sense of (products)," he said. "What a lot of stores are finding out is they could have specialty stores that fill a special niche."
Murphy said the store is also designed to attract people who don't plan to buy anything specific, but just want to look around or take a selfie.
"We think some customers will walk in with a particular product in mind, but we think there might be other visitors who don't," he said.
Verizon is also updating all of its more than 1,700 stores, emphasizing accessories beyond mobile phones.
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