Putnam Investments has added to its athlete marketing roster with the signings of two more PGA Tour players.
The Boston investment management company has new sponsorship deals with Hopkinton native Jon Curran and Brendan Steele, who'll be part of its "Performance in Motion" campaign that also features golfer Keegan Bradley.
Putnam will debut digital advertising featuring the trio during the 79th Masters Golf Tournament that starts next week at Augusta National Golf Club in Georgia. The ads also will run on the PGA Tour and ESPN mobile applications.
"Golf really is a sweet spot of our target audience, and it has broad reach across broadcast television," said Mark McKenna, Putnam's global marketing head. "We're giving people an inside glimpse at what it takes psychologically to perform at this level."
Curran and Steele also will join Bradley, another Hopkinton native who's been affiliated with Putnam since 2011, in wearing Putnam-branded clothing during tournaments and participating in Putnam client events.
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