Sprint-RadioShack stores launched across Bay State

Written By Unknown on Sabtu, 11 April 2015 | 18.38

Forty Massachusetts 
RadioShacks — including locations in Boston, Dorchester, Mattapan, East Boston and Cambridge — were among 1,435 nationwide that relaunched yesterday as co-branded Sprint-RadioShack stores.

The move more than doubles the footprint of the mobile carrier, which will occupy about a third of each store to sell devices and services from Sprint, Boost Mobile and Virgin Mobile under a "store-within-a-store" model.

RadioShack products will continue to be sold in the stores.

Sprint made the deal with Standard General affiliate General Wireless Inc., which last week bought 1,743 stores from RadioShack after the 94-year-old, Boston-born consumer electronics chain filed for bankruptcy protection in February.

"This important partnership with Sprint has enabled RadioShack to continue to provide a trusted destination for our millions of loyal consumers," RadioShack CEO Ron Garriques said in a statement.

Temporary Sprint-RadioShack signage eventually will be replaced, and Sprint will build out the store-within-a-store concept in the next several months.

Sprint said it plans to hire about 100 workers for the Massachusetts stores.


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