Boston, Dr. Martens will see you now

Written By Unknown on Minggu, 21 Oktober 2012 | 18.38

Iconic British footwear brand Dr. Martens — whose clunky yellow-stitched boots and shoes have been a fashion statement for everyone from England's skinheads to decades of American college kids — will debut its first Boston store this month.

Set to bow Thursday, the location at 201 Newbury St. will be the eighth in the United States for the 52-year-old company.

The 3,000-square-foot store will sell men's and women's boots and shoes — including the trademark 1460 eight-eyelet boots with air-cushioned soles designed by German inventor Dr. Klaus Maertens. It also will offer clothing and accessories, two categories the company entered last year.

British model Agyness Deyn, who starred in two advertising campaigns for Dr. Martens and on Wednesday announced her retirement from the catwalk at age 29 to focus on acting, unveiled her first fall collection for the company in August.

The Boston store's design, fixtures and furniture pay homage to Dr. Martens' British manufacturing roots, according to the company, which has moved most production overseas but still has a "Made in England" line of products manufactured in the original Wollaston, England, factory.

Dr. Martens opened its first U.S. store in Portland, Ore., in 2001.

"We are very selective in the markets we choose for our stores," CEO Mike Vincent said in a statement. "The location on Newbury Street combined with the strong youth culture of Boston made this a combination we couldn't pass up."

A grand-opening is in the works for Dec. 6, and Dr. Martens will announce a musical guest during the week of Nov. 12.


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