Boston's Cli.pr lets users create without the complicated code

I'm generally in favor of anything that breaks barriers to entry on the Web, and locally grown Cli.pr is doing just that.

The premise is two-fold. The only people who get to be creative on the Web are those with special skills such as the ability to write computer programs; and the content we share on social networks, abundant though it may be, is constrained. Those platforms basically let you upload videos and share photos in a defined way.

Enter Cli.pr. It turns the Web into a canvas. Though in a very early beta, the site is already innovative, allowing users to drag and drop videos and photos from a variety of platforms into a Web page and then arrange and size them in free-form fashion.

Example: A YouTube video from a recent vacation is open on my screen. My Facebook photos from the trip are open in a different window. And I have a cool picture on my desktop. I simply click on the YouTube video and drag it to wherever I want it in my Clip. I do the same with the photo and the picture, then I write some text on top of the images, and I've created my little Web painting.

It feels like an Apple platform: simple and smooth.

Cli.pr was created by the research and development unit at Genuine Interactive in the South End, a digital brand and marketing agency.

"At our core, we're about the intersection of technology and creativity," said Genuine's founder, Chris Pape. "And this has the potential to let people be more creative."

Cli.pr has the potential to make Tweets and blogs more interesting and intuitive. Yet there's a definite danger in giving non-designers too much creative freedom (remember those dizzyingly bad Myspace pages?). But at least you'll be able to make your ugly clip in a fast and easy way. Check it out at http://cli.pr.

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