BRA: Exhibit ‘Vital’ to foot traffic

Written By Unknown on Kamis, 07 November 2013 | 18.38

Faneuil Hall Marketplace is bringing in a new tenant just in time for the holiday shopping season, but it's not a store or restaurant.

"Body Worlds Vital" — an exhibit of human body parts and cadavers preserved through "plastination" — debuts at the center Nov. 22.

An iteration of German doctor Gunther von Hagens' "Body Worlds 2" that ran for six months at the Museum of Science in 2006-2007, it will be open through March on the second floor of Quincy Market, in the former Comedy Connection space that's been vacant since 2008.

It's another short-term move by marketplace manager Ashkenazy Acquisition Corp. to drive foot traffic, following Nintendo's Wii U Tour stop in August and the 1D World pop-up store in April.

"We think it's a great temporary installation," Boston Redevelopment Authority spokeswoman Susan Elsbree said. "This exhibit is supposed to drive over 20,000 people to the marketplace."

The BRA signed off on Ashkenazy's $136 million purchase of the marketplace's lease in 2011 based in large part on its capital commitment to the city-owned center, including upgrades to draw locals. In June, it expressed frustration over the New York real estate investment firm's slow pace of progress on a master plan. Ashkenazy did not return calls yesterday.

But the firm, which hired Boston's Elkus Manfredi Architects in December to help guide the master plan, since has added Watertown planning and design firm Sasaki Associates and New York's Biederman Redevelopment Ventures Corp. to its team.

"We think that that's good news for the marketplace," Elsbree said.

Biederman will concentrate on the center's outside areas, according to Carol Troxell, president of the Faneuil Hall Merchant Association. Troxell and other merchants recently toured New York's Bryant Park with Daniel Biederman, who's also co-founder of Bryant Park Corp.

Troxell is on board with "Body Worlds Vitals" exhibit: "It's opening at a good time, because the tourist season is winding down. If it brings the medical groups in and the school trips and other groups, that will certainly help the merchants."

But in addition to "Body Worlds 2," area residents had the chance to see two copycat exhibits in recent years, including one that filled vacant space at the Atrium Mall in Chestnut Hill in 2011. That exhibit closed three months early due to a lack of visitors — despite aggressive marketing by the mall's owner.


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