Former Hill Holliday CEO Mike Sheehan said yesterday his new gig as an advertising adviser to Boston Globe owner John Henry is focused on maximizing revenue, and didn't rule out a rebranding of the broadsheet, while emphasizing Henry is treating his own role as a "full-time job."
"The Globe has a very attractive audience," Sheehan told the Herald. "Like any media operation, they have to be vigilant about making sure their advertisers know that and that they have great opportunities to reach them."
Sheehan said there's no set timetable for how long he'll be advising the broadsheet. "To be perfectly frank, I just want to help where I can help for as long as it takes to really make this place start humming," said Sheehan, who is chairman of the Hub ad agency.
Sheehan also didn't rule out the possibility of re-branding the broadsheet, saying, "We're figuring it out, and we will figure it out."
Asked if Hill Holliday founder Jack Connors — who was once part of a team that put in its own bid to buy the Globe from the New York Times Co. — might also advise Henry, Sheehan noted the two do have a relationship.
"I don't know," said Sheehan. "He knows John well. I know he knows the newspaper business well."
Connors didn't return a message yesterday.
Henry last week appealed to business bigwigs for their support during a speech at the Greater Boston Chamber of Commerce. He plans to hire a chief operating officer who he expects to be local, and announced plans for a Globe television network.
"This is certainly not going to be a hobby — it's a full-time job," Sheehan said of Henry, who also owns the Red Sox. "He's focused on making this as vibrant a business as it possibly can be. Not what it was, but what it can be."
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