The city's Office of Business Development is updating its services, offering businesses social media training and taking greater advantage of technology, responding to changing needs from business owners.
At a "Social Media Accelerator" on Monday at Harvard's iLab in Allston, small business owners got a crash course in Twitter, Facebook and other social media, one of the new breed of skills small businesses need, attendees and officials said.
"It's just the next evolution," said James DiSabatino, founder of Roxy's Grilled Cheese. "It's about finding that voice and showing other people who you really are."
Alec Stern, a vice president at Constant Contact, said businesses that aren't on Twitter or Facebook are behind.
"Everyone in the game — your competition — is on it," Stern told attendees.
The OBD, whose core purpose is to help small businesses navigate the permitting and licensing process, is seeing a shift in the help businesses need, OBD Deputy Director Rafael Carbonell said, and are going to evolve the services they offer to businesses.
"It's going to continue to evolve based on the needs we're hearing from the businesses," Carbonell said. "You're going to continue to see us do a lot more in the innovation and technology space that specifically enhances the needs of small businesses."
In the coming weeks, the city's Main Street program will install a screen in an empty storefront in Roslindale Village that will display real-time answers to the question, "What do you want to see here?"
The responses will ultimately be used to fill the vacancy.
In a statement, Neighborhood Development Director Sheila Dillion said, "By helping small businesses harness the power of social media, we're helping our Main Streets grow. It's collaboration and innovation like this that helps takes economic development to the next level throughout our entire city."
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