New social networks are popping up all the time, each one promising to be the next Facebook or Twitter. And with Facebook reportedly losing ground among teens and tweens, there is certainly room for another "next big thing."
So, here are my picks for the most promising, little-known platforms for virtual socializing. Keep an eye out for these networks in 2014:
• Banjo (ban.jo): Rather than compete against Twitter, Facebook and other social networks, Banjo relies on them. This free platform is billed as a "social discover" app. It aggregates content from all your social networks. Posts from your friends live beside publicly available posts from people you don't know, with everything organized by category, such as music or nearby events. Banjo's focus on location, alerting you when friends are nearby, has led to an impressive base of more than 4 million members.
• Thumb (thumb.it): Every brand researcher living in a world of focus groups and surveys should know about Thumb.
A modern take on the contemptible Y2K-era "Hot or Not" ratings site, Thumb allows users to pose questions and submit photos that respondents can either mark with a thumbs up or down.
You know that overly opinionated family member who inundates your Facebook news feed? Send them to Thumb.
• Shots of Me (shots.me): It was sort of inevitable that Justin Bieber would come out with his own social network, and here it is. But before you chalk this up to another sign of the apocalypse, take comfort in knowing that there are some (possibly) noble intentions at play. Shots of Me allows users to post and share pictures of themselves, but comments are restricted so there's no cyber-bullying to speak of. For better or worse, here's one for the most selfie-centered generation.
• Jelly (jelly.co): I believe I am the world's foremost scholar on yoga pants and Thomas the Train. You can recite the entire movie "Wayne's World" from memory and have an uncanny knack for pinpointing the price of bottled water. With Jelly, my useless knowledge becomes your useless knowledge. And vice versa. Jelly allows anyone to ask for help and poses the question to a group. It's like Quora for those non-academic, real-life quandaries. But this new app will have to reach a more critical mass before it can become our virtual hive mind.
• Medium (medium.com): This is the anti-Twitter, ironically created by a Twitter alum. Medium is for generating long-form pieces of writing that can form crowd-sourced collections that are potentially the size of novels. And it's great if you can find it. Search for "Collaborative Reader — Medium Client" in the Apple app store, and you'll be off to the races with this intriguing, well-designed platform.
• Circle (circleapp.com): This social network notified me that I was the 5,523rd person to join in Boston, which makes sense because everything about Circle is based on location. Whether you've dropped your keys on the street somewhere and need help finding them, or if you're simply looking to know what people around you are talking about, Circle is a new way to commune with your surroundings.
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