The company behind a proposed hotel in Boston's Theatre District has again switched its development strategy, this time reverting to plans for a microhotel, with increases in the number of rooms and the building's height.
Amherst Media Investors now is planning a 23-story microhotel with 346 smaller rooms and a rooftop bar at 240 Tremont St.
The microhotel concept attracts younger, mobile guests who rely to a greater degree on walking and public transportation, the Summit, N.J.-based outdoor advertising company said in a Boston Redevelopment Authority filing, arguing the project's effects on traffic and parking therefore would be "negligible" despite its increased size.
Amherst also has new development partners: Dallas' Highgate Capital Investments, which has a hospitality arm, and New York real estate investment firm Faros Properties.
"These changes are needed to allow a promising but challenging development site to become an economically feasible hotel," Amherst said in the filing.
The changes follow a string of project revisions since the BRA named Amherst as the city-owned site's developer in 2007, when it proposed a 14-story condo building.
The last changes came in August 2013, when Amherst said it wanted to reduce the hotel rooms from 240 to 202 to increase room sizes and increase the building from 19 stories to 22. Amherst's plans for a three-story, Times Square-like digital video billboard on the hotel's facade were consolidated to the building's corner at Tremont and Stuart streets, and the rooftop bar was removed from the design. Amherst never proceeded with permitting approvals for those changes, however.
The three-story corner digital video billboard remains in the current plans.
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